Websites & patient experience · Practical guide

Give visitors a useful alternative when video will not play

A failed media embed can leave a blank rectangle, a permanent spinner or a generic provider error. Visitors cannot tell whether waiting will help or where equivalent information can be found.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Ask your supplier to replace endless loading or an unexplained blank player with an accurate failure message and an accessible alternative outside the component.

A worked example

Illustrative example

An unavailable introduction video presents a retry option and an adjacent transcript link, allowing the visitor to continue reading without waiting indefinitely.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Why this matters to your practice

A broken video should not leave an unexplained black rectangle or endless loading animation. Ask your supplier to show the failed-player state deliberately and provide a useful alternative outside the player itself. That might be a transcript or a relevant contact route, depending on the information involved. The wording should distinguish a playback problem from an unavailable service. Your team should verify the alternative content, because a technically working link is of little help if it does not answer the same question.

A practical review example

A preparation video may fail because its provider cannot load on the visitor's connection. Ask your supplier to demonstrate the failed state and open the accompanying transcript or other approved route. The message should explain a playback problem without suggesting the practice's service itself is unavailable. Your team should verify that the alternative actually supplies the relevant information. A working link to unrelated content would not resolve the visitor's task, even though it gives the failed player something clickable to display.

How to check the result

Accept when a failed player leaves the page understandable and the visitor has a working next action appropriate to the available content.

A mistake to avoid

A link to the same failing embed in a new tab is not a dependable alternative reading route.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.

Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

Need help with this?

Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.