Help staff recognise outdated forms and guidance
An old referral form remains linked from several internal pages after a replacement launches. Replacing a form does not remove the old copies people have…
The Kay & Co. resource library
All resources · page 17
The complete collection of practical guides, planning worksheets and articles. Use the filters to narrow it down, or browse by title.
Find an answer
Search a question, a task or a few words.
Search results
Matching resources
The complete list
All resources
Showing 385–408 of 915 resources, ordered by title.
Help staff recognise when an AI answer is uncertain
An assistant produces a confident response even when the approved knowledge base does not contain the answer. Confident wording can disguise a missing…
Help staff use your shared design tools
A library of templates and website elements is useful when people can find a suitable example and understand how to apply it. Show complete, realistic tasks…
Help suppliers complete missing submission details
A portal accepts an incomplete submission and the receiving team discovers the gap only when work begins. Receipt and acceptance are different steps. A…
Help the most relevant guide answer the searcher's question
Visitors searching a practical question land on a general article rather than the more useful guide. The unexpected result may reveal overlapping purpose,…
Help visitors ask for a fee estimate
A patient has an unusual practical request that does not fit the published price list. A generic enquire button leaves them unsure how to obtain a useful…
Help visitors find a guide after it is published
The article address works when pasted into a browser, but nobody can reach it from the library. Publication and discovery have become separate steps.
Help visitors recover from a search with no matches
A zero-result screen can show a generic message while hiding the filters that produced it. Visitors may repeatedly change the query without realising an…
Help visitors return to their task after signing in again
A session can expire while an authenticated page remains visually open. The next action may show a blank screen or send the visitor to a generic sign-in…
Help visitors see where they are on your website
People often enter through an article or a service page rather than the homepage. A short linked trail, sometimes called a breadcrumb, can show the section…
How can care homes use a CQC rating to get more enquiries?
A practical guide to displaying a CQC rating clearly and using it with current care, fee and contact information to support better-fit enquiries.
How dental practices can be found in AI search
A practical UK guide to helping a dental practice become discoverable and trustworthy in Google AI features, ChatGPT Search and other AI answers.
How dental practices should respond to Google reviews
A practical UK guide to responding to dental Google reviews with empathy, local-search awareness and patient confidentiality intact.
How should UK vet practices prepare their websites for the CMA reforms?
Prepare your vet practice website for the made CMA Order: price-page access, booking confirmations, ownership information and staged 2026–27 dates.
How to brief a designer on your healthcare brand
A useful brand brief helps a designer understand your practice, the people you serve and the impression your materials should give. You do not need to…
How to check your practice in ChatGPT search
Check whether ChatGPT describes your practice accurately, inspect its sources and ask your web supplier about public-page access without citation promises.
How to choose an SEO agency for your healthcare practice
Compare SEO suppliers using a real service page, a clear scope and evidence of useful enquiries. Practical questions for healthcare owners before signing.
How to compare GEO and AI search agency proposals
Compare AI search agency proposals using concrete deliverables, official guidance, reproducible observations and honest measurement of useful outcomes.
How to compare quotes for a healthcare app
Two app quotes can look very different because the suppliers are pricing different things. A useful comparison starts with what patients or staff need to…
How to explain your website or digital project to a supplier
A good project brief helps a supplier understand what your practice needs to improve. It does not need to read like a technical specification. Explain the…
How to Get More Private Dental Patients: 9 Ethical Strategies
Nine practical ways UK dental practices can attract more private patients through positioning, local search, treatment content, reviews and better follow-up.
How to include AI search in a practical marketing plan
Plan a small AI search review around a real service question. Record evidence, correct source information and decide whether further monitoring is worthwhile.
How to market a physio clinic in the UK
A practical UK guide to marketing a physio clinic through local search, useful service pages, responsible reviews, clear claims and better enquiry tracking.
How to market dental implants and clear aligners
A practical UK guide to marketing dental implants and clear aligners through local search, useful treatment pages and responsible claims.