Identify which project actually serves the live website
Several similarly named repositories and hosting projects exist, and the handover does not state which one serves the public domain.
The Kay & Co. resource library
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Include external settings when planning a rollback
The previous website version returns, but an external configuration still points to the new incompatible behaviour.
Include leaflets and downloads in a website move
Webpage redirects work after a migration, while old brochure addresses fail. The move inventory omitted files.
Include old bookmarks in every page-address change
A new page address works, but the release checklist never tests previously shared links. Treat compatibility as part of the rename rather than a later SEO…
Include separately stored documents in the recovery plan
The website code restores correctly, but linked documents lived in a separate service outside the backup scope.
Include useful hidden-section information when a page is printed
A page may print only the visible headings of collapsed panels. Visitors leave with a paper copy that omits the practical details they expected to take with…
Introduce a new online booking service
A practice switches online booking provider but existing patients still have old account details and saved links. The website promotes the new route without…
Introduce a new practitioner with useful facts
A newly added profile needs useful content, but there are no local patient stories or established practice results to describe. Generic praise can fill the…
Introduce documents from another organisation
A practice hosts a third-party leaflet, but its branding makes the leaflet look like the practice's own instructions. Patients may assume the advice or…
Introduce large information packs clearly
A link says download information pack, but visitors cannot tell whether it answers their question. They may open a long document just to discover that it is…
Introduce popups clearly when they open
A popup can open visually while keyboard focus stays on the underlying page. Visitors may operate hidden controls instead of the panel they just requested.
Introduce the company behind your online booking page
A patient leaves the practice website and reaches a booking provider with unfamiliar branding. Without an explanation, they may think they followed the…
Investigate whether a search decline mainly affects phone users
Overall search clicks fall, but the decline may be concentrated on mobile or desktop. A device-specific decline may point to a narrower issue than the…
Is your marketing bringing the right enquiries?
More visits to your website can be encouraging, but they do not tell you whether the right people are contacting your practice. A useful marketing report…
Judge email campaigns by the action they were meant to support
A report celebrates a rise in email opens while actual enquiries are unchanged. Changes in client privacy features and audience composition may affect the…
Keep a growing search inventory complete and manageable
The resource library expands until one inventory becomes unwieldy. Ad hoc splitting risks losing routes. As an inventory grows, the supplier may split it…
Keep a shared list of important service facts
A practice repeatedly copies fees, telephone hours and appointment names into new pages. Small edits leave the same fact expressed differently across the…
Keep a useful list of your digital services and their owners
The organisation has a list of laptops but no maintained record of websites, domains, software subscriptions and integration owners. A useful digital…
Keep a useful page when a service ends
A discontinued service page remains useful to people with old documents or previous appointments, but its booking links falsely suggest that new…
Keep active, retiring and archived services distinct
An old patient information microsite remains listed as active even though its content owner has retired it. The register does not distinguish live, retiring…
Keep an understandable history of invoice corrections
A staff member edits an issued invoice to fix a mistake and the earlier amount disappears from view. A correction should be understandable after the person…
Keep analytics access when an agency relationship ends
The dashboard belongs to an agency-controlled account, and the practice cannot review its own website evidence independently.
Keep approval attached to the version that was reviewed
A document is approved but later edits make it unclear what content the reviewer actually accepted. An approved badge is only meaningful if it refers to the…
Keep approved illustrations easy to find and reuse
An organised illustration library saves work only when people can tell what each image means and where it can be used. Keep the editable source, suitable…