Explain when a practitioner is not accepting new patients
A profile remains relevant for existing patients, but its book now invitation attracts new enquiries the practitioner cannot accept. Removing the whole…
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Explain when an appointment-change request is confirmed
A patient submits a change form and assumes the original booking is gone. The team still needs to review the request and agree an alternative. The moment…
Explain when to complete pre-appointment paperwork
A patient receives a form link but the website does not say whether it should be completed before the visit or at reception. They cannot plan the practical…
Explain where companions can wait
A companion arrives expecting to wait inside the practice, but the shared building has a different waiting arrangement. The website gives no information…
Explain where patients can be dropped off and collected
A map directs drivers to the building, but a passenger being dropped off cannot tell which entrance is closest or where collection should happen. Parking…
Explain which parts of your website are translated
Some practice pages are translated while others are still available only in the source language. Readers may assume an absent translated page means the…
Explain who can answer questions about shared premises
A person contacts the host practice about a provider using another room. Reception can give building directions but cannot access that provider's diary or…
Explain who patients may see when a colleague provides cover
A patient's usual practitioner is unavailable and the profile offers another person's booking route without explaining the relationship. Visitors may think…
Explain who will answer a website enquiry
A service page invites visitors to ask a question, but the form reaches reception. People may expect an individual clinical answer from a practitioner…
Explain why a referral is waiting and what happens next
The reception team cannot tell whether an item is awaiting information, allocation or a response from another service. Waiting is only a useful status if…
Explain why the building has a different name
A confirmation names the practice, while the entrance and map show a building or former business name. Patients may think they have arrived at the wrong…
Explain why two dashboards can credit different sources
One report describes a visitor's first acquisition while another describes the current session or event credit.
Explain why your enquiry form asks for a phone number
A form asks for both email and telephone details without explaining how either will be used. Visitors may supply a number they do not expect the practice to…
Find records missing between connected systems
Both systems appear healthy but several records never arrived at their intended destination. Both systems can be available while individual records are…
Find the agreed contract and its amendments
Teams use different copies of a supplier agreement and cannot identify which amendment applies. A newer filename does not necessarily mean a newer…
Finding out what patients need from your website
Watching someone try to use your website often tells you more than asking whether they like its appearance. Research should help you discover where people…
Fix a section that keeps sending visitors round in circles
The website opens normally except for a section that continually redirects. Two routing layers may contradict each other.
Fix booking links that open the wrong clinic
A profile or service page sends visitors to a general provider account with several branches. The first branch shown may not be the one described on the…
Fix information problems that stop useful work
A team spends time cleaning cosmetic differences while missing fields continue blocking important work. Cleaning every formatting difference equally can…
Gemini SEO: questions to ask before commissioning work
Distinguish the Gemini app from Google Search features and assess proposals using observable work, relevant examples and honest limits.
Get a complete working handover from a departing supplier
A website supplier is leaving, but the handover request mentions only source code. Hosting configuration, design assets and maintenance instructions are…
Get website form answers into the right fields
A website enquiry reaches the CRM but its service choice appears in a free-text note instead of the field used for assignment. Connecting a form to your…
Give a clear route for clothing and personal-item questions
Patients ask practical questions about what to wear or bring, but the website mixes practical suggestions with clinical preparation. A general answer may…
Give a website incident one clear coordinator
Several suppliers join a fault investigation and each assumes another is coordinating it. Updates conflict and key decisions are not recorded. Several…