Keep unfinished preview websites out of public view
A preview copy contains public links and resembles the main site. It may compete with the production version or expose unfinished material.
The Kay & Co. resource library
Being found on Google & search · page 3
Understand why pages are hard to find, improve local practice listings and ask useful questions about search visibility.
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All being found on google & search resources
Showing 49–72 of 88 resources, ordered by title.
List current guide addresses in the search inventory
The sitemap lists old addresses even though visitors are sent to newer routes. The submitted inventory should describe the intended content destinations…
LLM SEO: separate website improvements from model promises
Understand large language model SEO proposals without confusing access, training, citations, brand mentions and useful business outcomes.
Local SEO: a practical checklist for your practice
Check the information, pages and contact routes that help nearby people find the right healthcare service and decide whether to enquire.
Make missing pages honest and helpful
An invented address shows a missing-page message, but automated checks receive a success signal. Reports can therefore describe an unavailable guide as healthy.
Make old links with capital letters behave predictably
A campaign file uses capital letters in article routes while the site uses lowercase. Depending on routing, these may fail or create alternate copies.
Make sure new guides enter the search inventory automatically
The article appears in the library, but the sitemap generator never includes its new directory. A missing guide can reveal a gap in the inventory rules…
Medical local SEO: keep each location's service information clear
Help people reach the right medical practice location with consistent public details, specific service pages and a verified contact route.
Recover control of a listing when its former owner has left
The practice can view its public profile but nobody can identify an accessible owner account. Treat this as organisational access recovery, not a reason to…
Remove old-domain references after a website move
A site moves to a new domain but retains preferred page addresses copied from the old template. The public destination contradicts its own preference.
Remove public links to staff-only information
A public index links to a staff-only resource, even though access is restricted. The site is advertising a destination it cannot fulfil for visitors.
Remove withdrawn guides from every part of the search inventory
The main sitemap index looks current, but one child file still advertises withdrawn pages. The top-level inventory may point to several smaller files, and…
Repair directory links to outdated leaflets
An external directory sends visitors to an old PDF instead of current information on the practice website.
Resolve conflicting preferred-page settings between suppliers
A hosting layer supplies one preferred address while the published page supplies another. Different technical owners each believe their configuration is…
Schema markup: what to ask your website supplier
Understand structured data, check what a supplier is proposing and avoid paying for promises of rankings, FAQ listings or AI citations.
SEO for doctors: make your practice easy to understand
A practical guide to service, practitioner and location pages that help prospective patients make an informed enquiry.
SEO or GEO: where should your healthcare practice start?
Understand the overlap between SEO and AI search work, avoid paying twice for the same tasks and choose the next step around your practice's real problem.
Separate people finding your name from people discovering your services
Most reported clicks come from people already searching for the practice name. The total obscures discovery by unfamiliar visitors.
Technical SEO: which website problems need attention?
A plain-English way to prioritise technical SEO work, ask for evidence and connect website fixes to the tasks patients need to complete.
Treat a missing search-query row as missing evidence
A manager treats a missing query row as proof that nobody searched it. Reporting visibility can be incomplete.
Treat campaign links as visits to the same guide
The same guide opens with several campaign parameters, and reporting treats them as separate landing pages. The useful content has not actually changed.
Understand whether extra search visibility reaches useful audiences
The site appears for more searches, but those extra appearances may concern questions outside the practice's useful audience.
Update the sitemap signpost when its location changes
The site generates a new sitemap path, while the public robots file still points to the old one. The public robots file acts as a pointer to the sitemap…
Update the website link on your public practice listing
A public practice listing retains the previous supplier's domain, although staff use the current website every day.