Check whether search growth reaches your intended service area
A rise in overseas impressions masks a decline among the practice's intended local audience. The intended service area should guide interpretation of…
The Kay & Co. resource library
Marketing & search resources · page 2
Help people discover your healthcare organisation. Explore SEO, content and measurement guides that connect marketing to useful enquiries.
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Showing 25–48 of 184 resources, ordered by title.
Check whether similar practice listings are really duplicates
Staff find two similar map records and cannot tell whether they are duplicates or distinct operating organisations.
Check who controls the destination behind a practice profile
A practice website action lands on a branded page outside the organisation's approved current website. Branding does not establish ownership. Follow the…
Choose aesthetic images with clear permission and context
A draft gallery contains images with inconsistent lighting and unclear source and permission history. Viewers may interpret them as comparable evidence of…
Choose articles around questions your clients actually ask
A clinic has twelve proposed articles but reception keeps answering one unanswered question about appointment preparation. Publishing the easiest drafts…
Choose one consistent public website address
Both website domain forms display the full site without a clear preferred route. Search and analytics diagnostics become harder to interpret.
Clinic SEO: choose the service your website needs to explain
A practical starting point for clinic search marketing: choose a real service, answer decision questions and check the complete enquiry route.
Compare campaign spending and outcomes consistently
Campaign costs are reported by invoice date while enquiries are reported by interaction date. Monthly cost-per-enquiry figures swing because the periods do…
Compare marketing results fairly between locations
One location receives more enquiries because it offers additional services and longer opening hours. A raw league table makes another location appear…
Connect search improvement to the next stage carefully
A useful page gains clicks, but the practice assumes this means more completed enquiries without checking the next stage.
Correct a practitioner's outdated practice link through its owner
A professional's public listing still links to an organisation with which the current affiliation has changed.
Count unique guides rather than repeated sitemap entries
Multiple content sources contribute duplicate entries. The reported page count becomes inflated. Duplicate entries can arise when several content lists…
Decide what should happen to an older brochure
A downloadable brochure and a newer web guide answer almost the same question. The older file remains the result people encounter.
Dental Advertising Rules in the UK: GDC and ASA Guide
UK dental advertising must be accurate and not misleading. Apply current GDC and ASA guidance to websites, claims, credentials, images and social media.
Dental SEO cost in the UK: compare the work and the full price
Compare dental SEO proposals, calculate the full commitment and ask who will implement, review and measure the work before choosing a budget.
Dental SEO: match your website to the appointments you offer
Choose dental SEO work around real services, clear booking information and relevant patient enquiries, with practical checks for practice owners.
Digital PR: share something people can verify
How healthcare businesses can prepare useful stories, evidence and media materials without inventing claims or buying guaranteed coverage.
Do not combine different website actions into a misleading lead total
A supplier adds phone clicks, form attempts and verified submissions into one headline called leads. Keep unlike actions separate unless a clearly explained…
Do not describe every direct visit as a typed website address
A dashboard assumes everyone classified as direct manually entered the address, overstating the evidence about behaviour.
Do not merge genuine branch listings just because names match
Several records share the practice brand, so an audit proposes consolidating them without checking their operating locations.
Do not mistake a changing search mix for a universal decline
A site begins appearing farther down the results for additional queries. Its overall average position worsens despite stable positions for established queries.
Does your healthcare practice need a marketing agency or an SEO agency?
Choose the right help for your practice: compare an SEO specialist, broader marketing support and website or enquiry-process fixes before committing budget.
E-E-A-T: show the evidence behind your healthcare content
What experience, expertise, authority and trust mean for a healthcare website, with practical checks for authorship, claims and accountability.
Entity SEO: make your practice's identity clear
A practical identity check for healthcare websites, covering names, locations, service ownership and accurate public profiles.