Help partners find current referral information
A referral partner continues using a discontinued service sheet after a clinic changes its contact route. New website information alone has not corrected…
The Kay & Co. resource library
Marketing & search resources · page 4
Help people discover your healthcare organisation. Explore SEO, content and measurement guides that connect marketing to useful enquiries.
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Marketing & search resources
Showing 73–96 of 184 resources, ordered by title.
Help the most relevant guide answer the searcher's question
Visitors searching a practical question land on a general article rather than the more useful guide. The unexpected result may reveal overlapping purpose,…
Help visitors find a guide after it is published
The article address works when pasted into a browser, but nobody can reach it from the library. Publication and discovery have become separate steps.
How can care homes use a CQC rating to get more enquiries?
A practical guide to displaying a CQC rating clearly and using it with current care, fee and contact information to support better-fit enquiries.
How dental practices can be found in AI search
A practical UK guide to helping a dental practice become discoverable and trustworthy in Google AI features, ChatGPT Search and other AI answers.
How dental practices should respond to Google reviews
A practical UK guide to responding to dental Google reviews with empathy, local-search awareness and patient confidentiality intact.
How to check your practice in ChatGPT search
Check whether ChatGPT describes your practice accurately, inspect its sources and ask your web supplier about public-page access without citation promises.
How to choose an SEO agency for your healthcare practice
Compare SEO suppliers using a real service page, a clear scope and evidence of useful enquiries. Practical questions for healthcare owners before signing.
How to compare GEO and AI search agency proposals
Compare AI search agency proposals using concrete deliverables, official guidance, reproducible observations and honest measurement of useful outcomes.
How to Get More Private Dental Patients: 9 Ethical Strategies
Nine practical ways UK dental practices can attract more private patients through positioning, local search, treatment content, reviews and better follow-up.
How to include AI search in a practical marketing plan
Plan a small AI search review around a real service question. Record evidence, correct source information and decide whether further monitoring is worthwhile.
How to market a physio clinic in the UK
A practical UK guide to marketing a physio clinic through local search, useful service pages, responsible reviews, clear claims and better enquiry tracking.
How to market dental implants and clear aligners
A practical UK guide to marketing dental implants and clear aligners through local search, useful treatment pages and responsible claims.
Investigate whether a search decline mainly affects phone users
Overall search clicks fall, but the decline may be concentrated on mobile or desktop. A device-specific decline may point to a narrower issue than the…
Is your marketing bringing the right enquiries?
More visits to your website can be encouraging, but they do not tell you whether the right people are contacting your practice. A useful marketing report…
Judge email campaigns by the action they were meant to support
A report celebrates a rise in email opens while actual enquiries are unchanged. Changes in client privacy features and audience composition may affect the…
Keep a growing search inventory complete and manageable
The resource library expands until one inventory becomes unwieldy. Ad hoc splitting risks losing routes. As an inventory grows, the supplier may split it…
Keep care home availability information current
A care home page displays availability that was entered weeks ago. The marketing team has no reliable way to know whether the statement remains accurate.…
Keep content reviews in one controlled draft
Three reviewers edit separate copies of a service page. One corrects a factual detail while another unknowingly restores the outdated version. Several…
Keep different guides recognised as different pages
A copied template gives different troubleshooting guides the same preferred address. The pages answer separate questions and should not be treated as…
Keep excluded contacts out of campaign audiences
An exported campaign list contains duplicate addresses and people marked as excluded in the current mailing system. A spreadsheet alone no longer reflects…
Keep image-search visibility separate from service discovery
A team combines different search surfaces and describes the result as stronger service-page discovery. Different search surfaces can expose the same website…
Keep important context when turning articles into short posts
A useful long article is shortened into several posts, but the shortened version loses a qualification that materially changes the meaning. Shortening an…
Keep listing changes open until the public result is verified
A supplier marks the task complete after saving a correction while visitors still encounter the previous destination.