Keep new guides in reports while their categories are reviewed
New guides have no category mapping, so the marketing report silently omits their activity. Keep unclassified pages visible until the mapping is reviewed.…
The Kay & Co. resource library
Marketing & search resources · page 5
Help people discover your healthcare organisation. Explore SEO, content and measurement guides that connect marketing to useful enquiries.
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Marketing & search resources
Showing 97–120 of 184 resources, ordered by title.
Keep old campaign links useful after an offer ends
A time-limited campaign ends, but saved links and old emails still send visitors to a page inviting enquiries for an unavailable offer. Old emails and saved…
Keep older case studies accurate for today's readers
An older case study describes a service configuration that has since changed. Its original project details remain valid, but readers may mistake them for a…
Keep overlapping articles clear and consistent
Two articles explain the same clinic appointment process, and each links to a different booking instruction. Both appear in the content calendar as…
Keep preview addresses out of the public search inventory
The generated inventory uses a build environment's base URL. Public submission therefore advertises preview addresses.
Keep printable guides useful without confusing normal browsing
A stripped-down print view is publicly addressable and resembles the article closely. Search may select a version without the intended navigation.
Keep related guides available when extras fail
Related guides look present in the browser, but arrive only after an optional script. A failed script leaves no connection between articles.
Keep restricted material out of public page lists
A file scanner includes internal testing pages because it treats every webpage file as public content. Automatic file discovery needs an explicit…
Keep search results focused on useful guides
An internal search feature exposes many low-value query addresses. Staff discover these in search while the useful guides remain harder to locate.
Keep service announcements consistent across channels
A launch announcement is copied into email, social and the website without adapting the amount of context. Some versions omit a material availability limit.…
Keep slash and non-slash page addresses consistent
A guide is linked with a trailing slash in one place and without it elsewhere. The server and preferred-address setting tags choose different versions.
Keep tracked profile links working after website changes
A website action on a practice profile includes campaign formatting that the new website no longer accepts.
Keep unfamiliar traffic sources visible in reports
A channel lookup table has no entry for an unfamiliar source, so those rows disappear from the dashboard.
Keep unfinished preview websites out of public view
A preview copy contains public links and resembles the main site. It may compete with the production version or expose unfinished material.
List current guide addresses in the search inventory
The sitemap lists old addresses even though visitors are sent to newer routes. The submitted inventory should describe the intended content destinations…
LLM SEO: separate website improvements from model promises
Understand large language model SEO proposals without confusing access, training, citations, brand mentions and useful business outcomes.
Local SEO: a practical checklist for your practice
Check the information, pages and contact routes that help nearby people find the right healthcare service and decide whether to enquire.
Make campaign emails easy to read on a phone
A campaign looks tidy on a large monitor, but its key sentence is embedded in an image and the booking button is difficult to use on a phone. Many people…
Make later library pages as reachable as the first
The first resource page is easy to reach, but later entries only appear after a scripted button. The underlying page links may be absent.
Make missing pages honest and helpful
An invented address shows a missing-page message, but automated checks receive a success signal. Reports can therefore describe an unavailable guide as healthy.
Make old links with capital letters behave predictably
A campaign file uses capital letters in article routes while the site uses lowercase. Depending on routing, these may fail or create alternate copies.
Make physiotherapy referral routes clear for each audience
A physiotherapy website addresses both self-referring clients and professional referrers on one ambiguous page. Each group is unsure which route to use.…
Make reporting limits clear when a journey crosses websites
A visitor moves between organisation-controlled domains and the reporting session appears to restart or change source unexpectedly.
Make resource cards open the article they name
A reusable resource card displays different article names but carries one copied destination. The library looks diverse while navigation repeats.