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The Kay & Co. resource library
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The complete collection of practical guides, planning worksheets and articles. Use the filters to narrow it down, or browse by title.
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Showing 889–912 of 915 resources, ordered by title.
Weigh a widget's usefulness against its measured delay
A supplier recommends removing a widget without identifying which business function would disappear with it.
What GEO means, and when a practice owner needs to care
A plain-English explanation of generative engine optimisation and the questions that turn an unfamiliar term into a useful project discussion.
What healthcare owners can check in Perplexity search
A practical Perplexity search check: inspect the cited page, verify practice details, check public access and distinguish a citation from a useful enquiry.
What is GEO? A practical guide for healthcare owners
Understand generative engine optimisation, assess supplier promises and choose work that improves your website for real healthcare visitors.
What should a dental complaints procedure include?
A practical UK guide to publishing a clear dental complaints procedure, routing NHS and private concerns, setting timescales and auditing the process.
What should an online doctor website explain before patients book?
A UK guide to the provider, suitability, consultation, prescribing, fees, privacy and follow-up information patients need before booking online care.
What should an SEO proposal include for a healthcare practice?
Use this practical scope checklist to compare SEO quotes, spot exclusions and agree useful deliverables, clinical review and enquiry reporting.
What should doctor-led healthcare marketing mean in practice?
Ask who writes, checks and approves healthcare content. Doctor-led marketing needs clear responsibilities, appropriate expertise and honest authorship.
When search changes, what should a healthcare owner do?
Investigate changes in search visits without guessing the cause. Review relevant pages, service demand and enquiry outcomes before changing your marketing plan.
When the editor shows a guide but the live page is empty
The editor shows a complete guide while the public address serves an empty shell. A successful response alone has become the release evidence.
When website protection blocks legitimate visitors or checks
Staff can read the guide, but external inspection receives a challenge or refusal. Security rules may treat that request differently.
Who should approve changes to staff instructions?
Two clinic teams use different versions of the same reception procedure because neither owns its release. When reception gives one answer on Monday and…
Why a page stays in search after you ask to exclude it
A team adds both a rule blocking search-engine access and a search-exclusion instruction, then assumes the page will disappear. The search engine may never…
Why a published guide may still be hidden from search
A new public guide opens normally, but inspection reports an instruction excluding it from search. The preview environment may have supplied that instruction.
Why one group of guides is unexpectedly missing from search
Only one family of pages is excluded from discovery. Its template may add a second robots instruction after the sitewide setting.
Why removing a download link does not hide the file
A practice removes a download link, yet the document address remains available and can still appear in search. The containing page and file are separate…
Why Your Dental Practice Is Not Showing on Google Maps
Why is your dental practice missing from Google Maps? Check seven common causes involving profile accuracy, relevance, distance, reviews and prominence.
Write checkbox wording people can understand
A form contains a broad checkbox that visitors may interpret as agreeing to treatment, marketing or data sharing, although it only acknowledges a specific…
Write clinician biographies around patient questions
A warm biography can still be concise about practical matters. Start with what the clinician does here, which appointments they provide and where someone…
Write directions that help people reach reception
A map shows where a building is, but often misses the final part of the visit. Explain the correct entrance, recognisable signs and where people should…
Write download links people can understand
A useful link explains what opens and why someone might need it. Name the document, identify its format and include practical context where it affects the…
Write error messages that help people recover
When something goes wrong online, people need to understand what they can do next. A calm message explains the immediate problem without blaming the visitor…
Write location pages that help visitors choose and arrive
Several location pages differ only in the town name, despite meaningful differences in services, access and appointment arrangements. A location page earns…