Update the website link on your public practice listing
A public practice listing retains the previous supplier's domain, although staff use the current website every day.
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Update the website when a clinician leaves
Patients may still arrive through an old profile link after a clinician has left. Give them an accurate explanation and a useful next contact, while…
Update training reminders when staff roles change
A renewal reminder follows an old timetable after a staff member changes role. Someone changing role may need different training reminders. Reusing their…
Update translations when service instructions change
The English page changes an entrance or booking route, but translated pages still describe the old arrangement. Patients receive conflicting instructions…
Update website links when a directory moves
The new directory works, but guide sidebars and service pages still point to its old address. Visitors take unnecessary detours on every visit.
Use clear photographs without slowing the page
Large original photographs are useful for editing, but a website usually needs versions sized for where they appear. Ask your supplier to prepare those…
Use consistent appointment names across languages
A service has one translated name on the website and another in messages from the practice. Patients may think the confirmation refers to a different…
Use consistent campaign names in reports
The same campaign appears under three names because links were tagged differently. Paid and organic traffic are mixed in a spreadsheet summary. Inconsistent…
Use consistent campaign names that staff can reproduce
Different staff use inconsistent capitalisation and separators for the same campaign labels. Adopt a controlled naming convention based on the reporting…
Use early launch enquiries to find missing information
The team reports a successful launch based on page views, while the first enquiries repeatedly ask a question missing from the page. The first enquiries…
Use fair reporting periods before describing growth
One comparison window includes more operating days than the other. The apparent growth may reflect the reporting setup.
Use follow-up reminders to support human decisions
A clinic wants reminders for incomplete administrative work but staff worry the system will make decisions on their behalf. A reminder should prompt the…
Use honest modification dates in the search inventory
Routine navigation updates make every sitemap entry appear freshly modified. The metadata no longer reflects meaningful page changes.
Use page templates that help staff include the right information
A useful template gives editors a clear starting point without making every service sound identical. Include space for the questions patients need answered:…
Use service names people recognise inside forms
A service dropdown uses abbreviated internal names that do not appear on the website. Visitors guess a category and then describe the same question again in…
Use staff photographs to help patients recognise the team
A profile uses a stock image or an old group crop without an accurate caption. Patients may assume it shows the practitioner they booked to see. A real…
Use the right appointment details in each message
A message uses the correct recipient but inserts details from the wrong appointment or location. A contact can have more than one appointment. A message…
Use the same appointment names on pages and letters
The website promotes a review, the confirmation says follow-up and the preparation document uses an internal code. Patients may believe they have received…
Use unanswered staff questions to improve your knowledge base
An internal search returns nothing and staff create workarounds in private messages. Unanswered searches reveal where staff lose time or rely on private…
Use website menu names patients understand
Your menu should reflect the questions people bring to the practice. Department names and service abbreviations may be familiar to staff but invisible to a…
Verify old links on the live website after a release
The preview environment applies a rule that production does not recognise. The release check never exercised the actual website domain.
Verify practical control of the practice domain
A contract says the domain belongs to the organisation, yet only the supplier can reach the registrar controls.
Voice search: make practical answers easy to find
A practical approach to voice search for healthcare owners, covering clear contact information, accurate answers and sensible supplier questions.
Wait for acceptance before counting an enquiry as complete
The browser records success when sending a request, although the receiving service subsequently rejects it.